We have literally produced thousands of videos that started out as PowerPoint presentations. These clients always have one technical skill that can help you create an outline for them. As such, these clients have a hard time helping us produce outlines prior to production, but that’s okay. In our video business, our clients are usually non-technical folks that have no background in video production. Then, you say, “Okay, I’ll go off and produce this thing.” You come back to show your client your masterpiece about Great Danes and they say, “No, it’s all wrong. You and your client have great discussions about the content and messaging. Let’s say, for example, that your client hires you to produce a video about dogs. This is the point of the process where a lot of video producers get into trouble. When you are working for a client, the idea often comes from them.
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